The market has changed, communication needs to change too.

There are many reasons for this change, but the primary reason is undeniably the influence of digital technology on our daily lives.

Today, new consumers want to meet the brand, live it, understand it… and it’s only after having lived these experiences that they will decide whether or not to place their trust in that brand.

Something Else is a communication agency that keeps a watchful eye on new market demands, as well as on the new tools, technologies and communication methods put in place to respond to these.

The world is evolving; advertising is too.